The Path to Precision in 2022: Put Buyers First and Better Measure Results
B2B demand marketing is hard, but today it’s harder than ever. Marketing’s job is to connect with buyers, engage, and address their problems – but this has been hindered by internal silos across marketing teams, strategy, and technology. In this session, you’ll learn the data-driven action steps you can take to put buyers first and form meaningful connections across various channels, and effectively measure the results.
After this session, you’ll be able to:
- Use benchmarks of today’s marketing ecosystem against the maturity curve to assess your efforts
- Align organizational structure, marketing technology, and marketing strategy to maintain a high-performing, happy marketing team
- Apply recommendations from CMOs, based on recent research findings, to your own B2B marketing tactics