How to Drive Sales with TikTok

Brands are always asking: what does it take to drive sales on TikTok? In this session, Kristen Wiley, Founder/CEO of Statusphere – a technology platform that scales micro-influencer marketing – will share tactics brands are using to drive sales + engagement on TikTok. She’ll discuss the types of content that performs best, trends to watch (and how to keep on top of them!), and how to create TikTok user-generated content that influences buying decisions.

After this session, you’ll be able to:

  • Apply proven tactics brands are using to drive sales on TikTok
  • Determine what to post on TikTok as a brand (and get real inspiration from successful brands)
  • Create effective content that influences buying decisions
  • Identify the impact of creator content vs non-creator content