Experience Continuous Growth through Data-Driven Customer Interactions and Attribution

Acquisition and retention marketing today is about a deep understanding of customer behavior and the anticipation of their responses and engagement, while traditional marketing relied on general knowledge and a lot of gut feeling. We all know that third-party platforms can help improve performances by providing meaningful insights to specific customer-related questions. To fully leverage the analytics advantage, a tailored 360° data approach is essential.

This presentation will discuss best-practices for successful data-driven decision making; setting up a customer data infrastructure; and using smart multi-touch attribution for budget allocation and campaign optimizations.

After this session, you’ll be able to:

  • Apply the key elements of a successful data strategy
  • Include the necessary components to have an impactful customer data infrastructure
  • Effectively use the results of attribution modules for customer engagement