Agenda | Digital Summit San Francisco

Agenda

These great sessions have been confirmed so far, with more on the way. Keep checking back for updates!

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Day 1 Monday, June 06

8:30am - 12:30pm

Become an SEO Rockstar: Actionable Strategies, Tactics & Tools

Masterclass
  • Mindy Weinstein, Market MindShift
  • Mindy Weinstein

At the end of this Masterclass, you’ll be able to:

  • Troubleshoot and fix common technical errors that hurt rankings and traffic
  • Prepare for site migrations (including https) and re-designs
  • Analyze your audience for SEO purposes · Map keywords to the buyer’s journey
  • Find and pursue additional SERP opportunities, such as featured snippets, image and video results
  • Audit your existing content to find hidden gems and problem areas
  • Reverse engineer the top-ranking pages to better compete in SERPs
  • Structure your website to create themes
  • Develop a content strategy based upon topical density that drives traffic
  • Increase online publicity and brand awareness through SEO techniques
  • Create an SEO strategy that can be implemented in prioritized steps
Included with Platinum Passes, upgrade required for Main Event Passes
  • SEO & Search

YouTube Lead Generation Strategies to Boost Your Business

Masterclass
  • Desiree Martinez, All-In-One Social Media
  • Desiree Martinez

At the end of this Masterclass, you’ll be able to:

  • Develop a business case for using video to generate business leads
  • Identify specific type of videos to create based on your marketing goals
  • Understand what equipment is required to produce scalable video content
  • Create videos that are optimized for conversions and easily found in online searches
  • Engage more prospects and broaden your content marketing strategy with YouTube content
Included with Platinum Passes, upgrade required for Main Event Passes
  • Video Marketing

Conversion Optimization for Every Business

Masterclass
  • Brian Massey, Conversion Sciences
  • Brian Massey

At the end of this Masterclass, you’ll be able to:

  • Design a website and landing pages with high conversion rates
  • Effectively use data to manage design teams
  • Determine what to test and what not to test
  • Answer design questions before launch
  • Learn best practices from live reviews of your websites and landing pages
Included with Platinum Passes, upgrade required for Main Event Passes
  • Lead Gen / Conversion / Retention
  • UX

1:15pm - 2:15pm

The Power of Sound and Silence: How to Create Audio Worth Listening To

Keynote
  • Jenny Haggard, Spotify
  • Jenny Haggard

After this session, you’ll be able to:

  • Implement best practices for audio creation
  • Incorporate audio as a core element of your marketing strategy
  • Use silence to fuel your creativity
  • Uncover the most impactful audience and cultural insights to develop creative ideas
  • Introduce brainstorming techniques to use with your team
  • Voice / AR / VR

2:30pm - 3:00pm

The Art of Insta-Storytelling

  • Meredith Howard, Deloitte
  • Meredith Howard

After this session, you’ll be able to:

  • Understand how to better use Instagram Stories to attract, retain, and convert your key audiences
  • Learn best practices for elevating your use of Stories
  • Determine how to measure the success of Stories content
  • Instagram
  • Social Media

Beyond the Editorial Calendar: Content Tactics to Grow and Engage Your Audience

  • Ashley Faus, Atlassian
  • Ashley Faus

After this session, you’ll be able to:

  • Utilize frameworks and content pairing strategies that go beyond the editorial calendar and traditional back-linking tactics
  • Take real-world examples of B2B & B2C companies applying an integrated approach to content strategy back to your day-to-day work
  • Choose metrics and improve measurement across channels and throughout the buyer’s journey
  • Content Marketing

Attract Organic Traffic That Will Convert Into Customers

New Session
  • Mindy Weinstein, Market MindShift
  • Mindy Weinstein

After this session, you’ll be able to:

  • Pull valuable data from Google Search Console to improve keyword rankings
  • Identify keywords that will get the right type of traffic
  • Develop content ideas that drive conversion
  • Measure your progress and refine your strategy

  • Content Marketing
  • SEO & Search

3:15pm - 3:45pm

Modern WebOps and Automated Conversation Tips to Grow Your Revenue Now

Sponsored by Pantheon
  • Molly Duggan, Molly Duggan Associates
  • Erik Cochran, Molly Duggan Associates
  • Molly Duggan
  • Erik Cochran

After this session, you’ll be able to:

  • Develop an iterative strategy to modernize your digital web architecture with shorter sprints and drive better engagement
  • Use common queues to engage with more visitors at the top of your funnel
  • Create a plan to better define educational pain points to move low-intent visitors through your marketing funnel faster

This session is for digital marketers looking to increase brand equity, deliver better engagement and customer experience, generate a more qualified pipeline faster, and grow revenue more efficiently.

  • Emerging Technology
  • Marketing Operations

Marketing in the Metaverse: Why and How Brands Can Engage in Virtual Worlds

  • Kent Lewis, Deksia
  • Kent Lewis

After this session, you’ll be able to:

  • Capitalize on new opportunities to market in the metaverse
  • Develop and implement strategies to engage audiences in virtual worlds
  • Identify the importance of the metaverse to the future of marketing and who the key players are
  • Customer Experience
  • Ecommerce
  • Emerging Technology

Emotion and the Customer Journey: Go Beyond the NPS to Improve Your Customer Experience

  • Michelle Stinson Ross, Feelalytics
  • Michelle Stinson Ross

After this session, you’ll be able to:

  • Identify how emotion impacts micro conversions along your customers’ journey
  • Implement a customer feedback strategy that goes beyond the NPS
  • Adjust customer engagements based on feedback
  • Consumer Behavior
  • Customer Experience
  • Data & Analytics

4:00pm - 4:30pm

Results Driven SEO Strategy & Tactics For The Busy Marketer

  • Mindy Weinstein, Market MindShift
  • Mindy Weinstein

After this session, you’ll be able to:

  • Identify and take action on the SEO tasks that will get quick results
  • Create page structures that will get you optimal traffic from your targeted searchers
  • Determine the tools that will make your SEO work a whole lot easier
  • SEO & Search

How to Leverage Executives as Powerful Brand Advocates on Social Media

  • Casey Hall, Lumberjack Social
  • Casey Hall

After this session, you’ll be able to:

  • Secure social buy-in from executives for a social media activation
  • Develop a social media content strategy for your executives
  • Create a process for management or support of executive social media deployment
  • B2B
  • Social Media

The New Rules of Email Marketing

  • Ben Kaplan, TOP
  • Ben Kaplan

After this session, you’ll be able to:

  • Use more advanced metrics beyond opens and clicks to help optimize your campaign
  • Utilize different technologies and systems to get more deliverability
  • Design your emails to enable people to process information more quickly
  • Make your emails more relevant with personalization and dynamic content
  • Use time triggers to increase conversion
  • Set up automation and follow up sequences to increase overall engagement
  • Go from individual emails to a more marketing automation approach
  • Know when to do fancy design or plain text email

  • Email Marketing

4:30pm - 5:30pm

Opening Reception

Hosted by Haensel AMS - CDI2

Day 2 Tuesday, June 07

8:00am - 8:30am

Networking Coffee

Hosted by Integrate

8:30am - 9:00am

How Our Divided Brains Affect Social Engagement

  • Joe Federer, [An Internet Reference]
  • Joe Federer

After this session, you’ll be able to:

  • Understand how the left and right hemispheres of our brains evolved to perform distinctly different tasks, and apply these insights to improve your social media strategy
  • Apply best practices to generate mass fanaticism on social media and re-evaluate tactics that fail to drive basic engagement
  • Balance moments of surprise and novelty with brand consistency
  • Model optimal first impressions and maximize audience engagement
  • Social Media

How to Parent Different Marketing Channels and Hold Them Accountable with Data

  • Kenzie Dahnert, Rambunctious Rhino
  • Kenzie Dahnert

Crossing The Sonic Color Line: Strategies for Sonic Diversity

  • Steve Keller, SiriusXM
  • Steve Keller

After this session, you’ll be able to:

  • Understand how technology and advertising have played a role in perpetuating sonic color lines
  • Apply insights from new research demonstrating the positive impact sonic diversity can have on ad favorability and effectiveness
  • Implement best practices that will result in a more sonically diverse expression of your brand
  • Audio
  • Diversity & Inclusion

9:15am - 9:45am

Content Deep Dive: How to Audit, Improve, and Generate New Content

  • Ashley Segura, TopHatRank.com
  • Ashley Segura

After this session, you’ll be able to:

  • Perform your own content audit (with a spreadsheet template to take home)
  • Create content that outranks the competition (and analyze competitor content)
  • Generate hundreds of new topic ideas (that your ideal audience is searching for)
  • Update your existing content and identify which topics to reuse (the optimized way)
  • Develop a content strategy that converts (and the spreadsheets to keep you organized along the way)
  • Content Marketing

How to Drive Sales with TikTok

  • Kristen Wiley, Statusphere
  • Kristen Wiley

After this session, you’ll be able to:

  • Apply proven tactics brands are using to drive sales on TikTok
  • Determine what to post on TikTok as a brand (and get real inspiration from successful brands)
  • Create effective content that influences buying decisions
  • Identify the impact of creator content vs non-creator content
  • Content Marketing
  • Social Media

New Rules of Scalable Link Building

New Session
  • Ben Kaplan, TOP
  • Ben Kaplan

After this session, you’ll be able to:

  • Leverage data to create unique content that media outlets will link to and love
  • Package data into PR headlines that increase their media pickup
  • Conduct a series of social media tests to determine viral link potential
  • Deploy the GEORANKING blueprint to create local links at national or global scale
  • Create influencer link building content that is simple, surprising, and significant”

  • Content Marketing
  • SEO & Search

10:00am - 10:30am

How to Create B2B Content That Won’t Put Your Audience To Sleep

  • Paxton Gray, 97th Floor
  • Paxton Gray

After this session, you’ll be able to:

  • Beat your Goliath competitors using tactics they can’t deploy
  • Analyze your audience in more effective ways to increase content success
  • Apply tools, frameworks, and tips that you can take home and implement ASAP to improve your B2B content
  • B2B
  • Content Marketing

7 Unknown SEO/PPC Tips to Make You a Marketing SuperStar

Sponsored by Bruce Clay
  • Mike Weiner, Bruce Clay, Inc.
  • Mike Weiner

After this session, you’ll be able to:

  • Adapt to algorithm changes faster than your competitors
  • Arrange your website content in a hierarchy that increases relevance
  • Avoid SEO practices that could hurt your site in the long run
  • Save TONS on Google PPC spend while protecting your brand

By having your badge scanned at this session, you are opting to have your contact information shared with the presenting sponsor.

  • SEO & Search

Future-Proofing Your Digital Brand: 3 Ways to Prepare for Post-Pandemic Marketing, the Metaverse, and Web 3.0

  • Juntae DeLane, DIGITAL DELANE
  • Juntae DeLane

After this session, you’ll be able to:

  • Leverage effective post-pandemic marketing strategies
  • Apply innovative tactics for marketing in the metaverse
  • Successfully take your brand from Web 2.0 to Web 3.0
  • Branding
  • Consumer Behavior
  • Customer Experience
  • Emerging Technology
  • Marketing Operations
  • Strategy

10:30am - 11:00am

Networking Break

Hosted by Integrate

11:00am - 11:30am

Implement Video Marketing Strategy Anyone Can Do (No Dancing Required!)

  • Desiree Martinez, All-In-One Social Media
  • Desiree Martinez

After this session, you’ll be able to:

  • Dismantle myths and understand the facts about the current state of video marketing
  • Generate video content ideas by identifying top trends
  • Make video content that’s relevant to your brand
  • Widely distribute your videos and get more leads
  • Video Marketing

How to Build a Winning Influencer Marketing Strategy

  • Tyler Farnsworth, Campfire
  • Tyler Farnsworth

After this session, you’ll be able to:

  • Have a focused structure for augmenting your influencer marketing program
  • Follow a three-act structure of Plan, Activate, Measure
  • Expand your vision for what influencer campaigns can accomplish
  • More efficiently measure the outcomes of your influencer programs
  • Influencer Marketing
  • Social Media

The Path to Precision in 2022: Put Buyers First and Better Measure Results

Sponsored by Integrate
  • Marcia Trask, Integrate
  • Marcia Trask

After this session, you’ll be able to:

  • Use benchmarks of today’s marketing ecosystem against the maturity curve to assess your efforts
  • Align organizational structure, marketing technology, and marketing strategy to maintain a high-performing, happy marketing team
  • Apply recommendations from CMOs, based on recent research findings, to your own B2B marketing tactics

  • B2B

11:45am - 12:15pm

How to Create Winning Marketing That is Truly Inclusive

  • Andréa Long, Upstart
  • Andréa Long

After this session, you’ll be able to:

  • Implement inclusion in your daily marketing work
  • Win with new and existing customers through a marketing strategy that is truly inclusive
  • Clearly define inclusive marketing and its impact on your business outcomes
  • Inclusive Marketing

3 Ways to Personalize Experiences in the Evolving Digital Landscape

Sponsored by Optimizely
  • Emi Witt, Optimizely
  • Emi Witt

After this session, you’ll be able to:

  • Use customer insights to drive your digital strategy
  • Create personalization strategies to optimize online experiences
  • Discover tools and effective best practices to increase conversions

Who should attend? This session is for digital marketers and ABM specialists who want to understand how to stay competitive in an evolving digital landscape.

By having your badge scanned at this session, you are opting to have your contact information shared with the presenting sponsor.

  • Personalization

Conversion Optimization for the Hero’s Journey

  • Brian Massey, Conversion Sciences
  • Brian Massey

After this session, you’ll be able to:

  • Understand the stages of the hero’s journey and apply the insight to your messaging efforts
  • Implement persuasive techniques to drive increased conversions
  • Avoid hurting your brand when using conversion optimization tactics
  • Lead Gen / Conversion / Retention
  • Storytelling

12:15pm - 1:15pm

Lunch Pickup & Break

1:15pm - 1:45pm

Easy-Win SEO Tricks that Build Your Authority for Faster Rankings

  • Rachel Hernandez, The HOTH
  • Rachel Hernandez

After this session, you’ll be able to:

  • Determine where to focus your efforts to get the most bang for your ROI buck
  • Adapt to recent changes in SEO and what Google expects from businesses today
  • Apply hyper-focused SEO strategies that not only generate traffic but increase conversions
  • SEO & Search

Creativity, Content and Whiplash: How to Build a Consistent Digital Voice

  • Matt Ingwalson, Executive Creative Director
  • Matt Ingwalson

After this session, you’ll be able to:

  • Set up a new-model team that moves seamlessly between creative and content projects
  • Plan content-driven ecosystems that work for all audiences, even senior citizens
  • Find efficient ways to create consistency and accountability across channels
  • Branding
  • Content Marketing

Experience Continuous Growth through Data-Driven Customer Interactions and Attribution

Sponsored by Haensel AMS - CDI2
  • Alwin Haensel, Haensel AMS
  • Alwin Haensel

After this session, you’ll be able to:

  • Apply the key elements of a successful data strategy
  • Include the necessary components to have an impactful customer data infrastructure
  • Effectively use the results of attribution modules for customer engagement
  • Data & Analytics

2:00pm - 2:30pm

B2B Influencer Marketing: How to Cultivate a Community to Drive Brand Awareness and Demand

  • Ursula Ringham, SAP, Inc.
  • Ursula Ringham

After this session, you’ll be able to:

  • Find the right influencers for your B2B company
  • Build an effective B2B Influencer campaign that will drive awareness and result in a strong lead pipeline
  • Create innovative B2B content in the digital age
  • B2B
  • Customer Acquisition
  • Customer Engagement
  • Influencer Marketing
  • Social Media

5 Ways To Get The Best Work From Your Agency

New Session
  • Paxton Gray, 97th Floor
  • Paxton Gray

After this session, you’ll be able to:

  • Get access to some worksheets and rubrics to make the agency search easier
  • More quickly find Statement of Work (SOW) Alignment that will increase the likelihood of success
  • Gain tools to extract as much value from the agency relationship as possible

  • Marketing Operations

Let’s Get Digital: How to Build a Better Customer Lifecycle

  • Zach Hawtof, Airkit
  • Zach Hawtof

After this session, you’ll be able to:

  • Reimagine your business processes and convert them into personalized, self-service experiences
  • Improve your customer lifecycle by effectively utilizing CRMs
  • Make impactful decisions on the tradeoffs between no-code, low-code, and pro-code platforms
  • Better understand the most important Digital acronyms: CRM, CMS, DXP, and CDP
  • Customer Experience
  • Marketing Operations

2:45pm - 3:15pm

Game On: Apply In-Game Advertising Strategies to the Metaverse

  • Scott Linzer, Frameplay
  • Scott Linzer

After this session, you’ll be able to:

  • Identify the nuances between gaming and the future metaverse, and how to gauge legitimate advertising opportunities in virtual worlds
  • Learn why some in-game placements are fundamentally unique from traditional forms of digital advertising like web – or mobile-based buys (Hint: because they are integrated into the game engine itself!)
  • Develop a clear strategy on how to properly measure new placements like intrinsic ad contexts in virtual worlds
  • Emerging Technology
  • Paid Advertising

Talk Digital To Me: Creating A Rockstar, Digital-First Marketing Plan

  • Carley Gauthier, Live Nation
  • Carley Gauthier

After this session, you’ll be able to:

  • Identify your audiences’ interests & behaviors to effectively target them with your digital marketing
  • Develop content that speaks to your audience throughout the customer journey
  • Create a marketing plan that drives awareness, boosts website traffic, and increases acquisitions
  • Consumer Behavior
  • Content Marketing
  • Customer Engagement
  • Marketing Operations

10 Steps for Better Marketing Emails

  • Dave Meyer, BizzyWeb
  • Dave Meyer

After this session, you’ll be able to:

  • Attract new prospects by building compelling email content
  • Build an email campaign designed to convert
  • Automate your follow-up to engage interested prospects without spamming

  • Email Marketing

3:30pm - 4:00pm

Think Different: The Boundaries of Creativity Are Meant to be Pushed

  • Tyler Farnsworth, Campfire
  • Tyler Farnsworth

After this session, you’ll be able to:

  • Look to the edges to help propel new levels of creative thought inside your organization
  • Gain an elevated perspective of what’s possible
  • Return to the office ready to rock the boat and create your own future
  • Consumer Behavior
  • Creativity
  • Customer Experience

The Open Office Doesn’t Have To Suck

New Session
  • Matt Ingwalson, Executive Creative Director
  • Matt Ingwalson

After this talk you’ll be able to:

  • Understand the surprising drivers of creative thinking and apply it to your work life
  • Apply best practices from from some of the most creative workspaces in history
  • Have nine realistic to-dos that will make people come to work because they want to

Who should attend? Anyone responsible for creating a creative culture in the workplace. (And anyone who’s ever hated going to the office to begin with.)

  • Culture, Impact & Leadership

4:00pm - 5:00pm

Closing Reception